In order to thoroughly implement the quality province and brand strategy, solidly promote the construction of high-end brands in the province, and showcase the achievements of corporate brand building, recently, the Shandong Provincial Brand Building Promotion Association released the 2020 Shandong Famous Brand Certification List. Shandong Carter, a subsidiary of China Coal Group The "Kekong" plant protection drone product of Intelligent Robot Co., Ltd. was awarded the "2020 Shandong Famous Brand".
It is reported that Shandong's well-known brands are recognized by the Shandong Famous Brand Certification Committee established by the Shandong Provincial Brand Building Promotion Association and related industry associations, aiming to implement the provincial party committee and the provincial government's requirements for the implementation of major projects for the conversion of new and old kinetic energy, and promote the implementation of high-quality provinces and brands Strategy, promote the high-end brand process in Shandong Province, and cultivate a group of competitive high-end famous brands at home and abroad. The selection of "Shandong Famous Brands" has strict review standards for all selected brands: continuous operation for 3 years or more, no bad credit records, and the implementation of standards is in the lead in the province among similar products in the industry, and has a high domestic advanced level. Customer satisfaction, social reputation and market share, etc., so for the award-winning company, this is undoubtedly a gold-rich and heavy honor.
Since its establishment, Caterpillar Intelligent Robots has adhered to the brand development strategy and continuously improved the product quality management system. It has successively developed and produced plant protection drones, firefighting drones, inspection drones, aerial photography drones, smoke drones, Measuring drones, industrial intelligent robots, smart home robots, epidemic prevention and killing robots, fire-fighting robots and many other series of high-tech intelligent products. Among them, the company’s self-developed plant protection drone products have successively been selected into the agricultural machinery purchase subsidy list of Anhui, Jiangsu, Shandong, Guangxi, Guangdong, Chongqing, Inner Mongolia, Qingdao and other provinces and cities, and have been rated as Jining famous brand products and won Jining. The first prize of the 7th City Innovation and Entrepreneurship Competition finals, the company's self-developed plant protection drone intelligent manufacturing project was successfully selected as the fourth batch of technological innovation project plans in Shandong Province in 2019, and established a good reputation and reputation in the society.
At present, Caterpillar Intelligent Robot Company has obtained the national ISO9001 quality management system certification, the national ISO14001 environmental management system certification, the EU CE certification, the inspection certification of the National Plant Protection Machinery Quality Supervision and Inspection Center, the national civil unmanned aircraft operation license, and the national civil unmanned Pilot training organization certificate, Shandong Electronic Information Products Inspection Institute inspection certification, four national patents for plant protection drones, selected as a governing unit of China Service Robot Industry Alliance, a member unit of Shandong UAV Industry Alliance, Shandong Aviation Industry Association Member unit, won the Shandong Science and Technology Enterprise, the third batch of cloud service providers in Shandong Province, Shandong Province "Integrity Construction Demonstration Enterprise", Jining City High-tech Enterprise, Jining City "Specialized Special New" Enterprise, Jining City Electronics A number of honorary titles including business recognized enterprises.
The "Kekong" plant protection drone was awarded the 2020 Famous Brand in Shandong Province, which is another important milestone in the brand building of Caterpillar Robotics. It is of great significance for the company to enhance corporate brand awareness and expand new business markets! In the next step, the company will take this opportunity to increase the implementation of the brand-driven strategy, improve the core competitiveness of the company through the brand strategy economy, and actively build a competitive high-end famous brand at home and abroad!
