On May 28, Wang Guangliang, Deputy Secretary of the Party Committee of Jining Polytechnic, led a team of key teachers from the School of Economics and Management to visit Shandong China Coal Group for a special research on the innovative ecosystem and talent cultivation system of cross-border e-commerce. Han Yong, General Manager of China Coal Group, and Guan Chenghui, Party Secretary, warmly received the delegation along with the core management team. Both sides engaged in in-depth discussions on jointly establishing a cross-border e-commerce program and establishing a talent channel between education and industry.
Panoramic Research: Technology-Driven Cross-Border Full-Link Innovation
Accompanied by the group's senior management team, the research team conducted on-site visits to three core locations:
1. Corporate Culture Exhibition Hall (presented by Wang Man, Assistant to the General Manager)
The exhibition hall systematically showcases the group's transformation from a traditional industrial and trading enterprise to a global digital supply chain service provider, with a focus on the development curve of cross-border business, which has grown by 40% annually.
2. Cross-border e-commerce company (reported by Zhang Wen, general manager of cross-border e-commerce company)
Provided a detailed explanation of the overall situation of cross-border e-commerce, with a focus on the use of the cross-border e-commerce comprehensive service platform Yikuangwang to sell the group's products to 176 countries and regions around the world.
3. AI Intelligence Center (In-depth interpretation by Party Secretary Guan Chenghui)
AI Foreign Trade Team: Integrating global market data and platform behavior patterns, large models predict procurement demand with 85% accuracy, helping to increase new customer acquisition efficiency by 50%.
Intelligent Domestic Trade Engine: Based on user behavior analysis and deep learning models, it achieves accurate product recommendations, with domestic repurchase rates increasing by 28% year-on-year.
In-Depth Discussions: Schools And Enterprises Jointly Explore A New Talent Ecosystem
At the symposium, General Manager Han Yong systematically presented the company's dual-core achievements:
1. Cross-border e-commerce hard power
The company has established a global logistics system combining "smart customs clearance + overseas warehouses," with an annual throughput exceeding 60,000 TEUs. New business models such as cross-border live streaming and online exhibitions generate annual revenues of hundreds of millions of yuan, earning the company the title of Shandong Province E-commerce Demonstration Enterprise.
2. New model of industry-education integration
Strategic partnerships have been established with over 30 domestic and international universities in areas such as industry-education integration, talent cultivation, and curriculum design.
Feng Yuyang, Deputy Director of the Human Resources Department, clearly outlined the talent needs: "We urgently need versatile professionals proficient in platform operations, AI data analysis, and cross-border supply chain management. Collaborative education between schools and enterprises is the key to addressing this challenge."
Rong Bei, Assistant to the General Manager (a 2019 graduate of Jining Polytechnic), shared her heartfelt experience: "Growing from an intern to a manager at China Coal demonstrates that vocational education students can achieve significant value growth in the cross-border e-commerce sector!"
Three New Chapters Of Cooperation
Both parties agreed on the following:
Joint course development: Jointly develop distinctive courses such as "Cross-border Intelligent Marketing" and "AI Supply Chain Management";
Shared scenarios: Jointly establish a "dual-teacher" teacher training base, strengthen the depth of school-enterprise cooperation, broaden cooperation channels, and carry out in-depth and diversified industry-education integration;
Joint order training: Establish the "China Coal-Jining Vocational College Cross-border E-commerce Talent Class" to achieve recruitment and employment at the same time.
Deputy Secretary Wang Guangliang highly praised: "China Coal's AI technology application and talent cultivation closed loop provide a comprehensive model for vocational education reform!"
Following the symposium, leaders from Jining Polytechnic posed for a commemorative photo with outstanding graduates trained by China Coal, symbolizing the establishment of a "golden bridge" for talent transfer. This research initiative marks the deepening and expansion of cooperation between China Coal Group and Jining Polytechnic in the field of school-enterprise collaboration. It will further advance the new landscape of vocational education and industry-education integration in the new era, playing a positive role in promoting strategic cooperation between the two parties.
